Chery Malaysia Puts Safety First Amidst Customer Complaint

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A courtesy car has been extended while investigations into the matter are ongoing.

Chery Malaysia’s emergence as a major player in the local automotive landscape has been going from strength to strength since customer deliveries began in September, but a viral social media post from an aggrieved customer is trying to scupper their efforts. 

Addressing the matter, Chery Malaysia has today acknowledged receipt of a complaint from a customer on Saturday claiming that her Chery Omoda 5 suffered from what was described as brake failure. The customer then took to social media to air her grievances, claiming that her complaint wasn’t taken seriously by service technicians. 

The statement issued by Chery Malaysia’s vice president Lee Wen Hsiang emphasised customer safety as their “utmost priority.”

“We have been in contact with the customer since Saturday (April 6th 2024) to address her concerns and subsequently, a courtesy car was offered to her. We want to emphasise that Chery Malaysia is committed to providing safe and reliable transportation solutions, and we are dedicated to ensuring all our vehicles meet the highest safety standards.”

– Lee Wen Hsiang, Vice President, Chery Malaysia 

Chery Malaysia also took the opportunity to remind customers that they are contactable directly via email at cherycareline@chery.my or via phone at +603 2771 7070. 

Chery Tiggo 8 Pro Launched – 2.0 Turbo, 256hp/390Nm, RM160k

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Chinese carmaker Chery, the country’s most successful exporting automotive brand, has made a big comeback in Malaysia with two of their most successful models. Those with a slightly better memory may recall Chery being offered in Malaysia previously, with lacklustre models like the Eastar and Maxime MPVs, the QQ supermini, and the Tiggo SUV. 

Chery assures that things are different now – the brand has set up a local subsidiary to handle sales & distribution, unlike previously when it appointed a dealer instead. All that’s retained is the ‘Tiggo’ name, which makes its return to Malaysia as a prefix to the Tiggo 8 Pro, the marque’s flagship D-segment SUV, priced at RM159,800.

Measuring 4,722mm long and 1,860mm wide and riding on a 2,710mm wheelbase, the Tiggo 8 Pro is only slightly smaller than the recently-launched PROTON X90, though you wouldn’t guess it. The Tiggo 8 Pro’s bold and assertive design makes sure of that, with plenty of presence no matter which angle you take it in from. 

Power in the Tiggo 8 Pro comes from a 2.0-litre turbocharged 4-cylinder petrol engine. Outputs are rated at 256hp and 390Nm, with power going to the front wheels via a 7-speed dual clutch automatic gearbox. Eco, Normal and Sport drive modes are available, but no paddle shifters. This eclipses the 190PS & 300Nm on offer from PROTON’s 48V MHEV system – Chery says this is the “most powerful vehicle in the segment,” though we suspect they’ve overlooked the 2.5-litre turbocharged Mazda CX-8. 

The face of the Tiggo 8 Pro is highlighted by the large ‘galaxy grille,’ replete with diamond-shaped chrome pins that expand from an illuminated badge. On the latter, the Chery logo illuminates when the car unlocks and syncs with the headlights (and taillights) as an element of the car’s ‘welcome’ function. On either side sits full LED headlights, which include a scrolling indicator function and automatic high-beam.

Rolling stock is handled by 19-inch multi-tone alloys, wrapped in 235/55 section tyres. The rear is crowned by a light-bar that stretches across the tailgate, beneath which you’ll find quad exhaust pipes. It’s a very elegant-looking machine, as befits its D-segment SUV positioning – competitors like Mazda’s CX-8 and PROTON’s X90 also go the same route. 

But it’s the interior of the Tiggo 8 Pro that really sets it apart. Emphasising the width of the interior is a broad dash design that incorporates full-spanning elements to make it all feel expansive. At the top you’ll find a pair of 10.25-inch screens, handling driver information and infotainment duties. Graphics are clean and progress is smooth, and features (wired) Apple Carplay & Android Auto as standard. Sound duties are handled by an 8-speaker Sony audio system as standard, hiding behind Burmeister-eque speaker grilles.

Chery has resisted the urge to incorporate everything into the screen by positioning the HVAC controls on a separate (touch-sensitive) panel beneath the centre screen. Ergonomics is a key factor for the marque, as evident by the relatively generous use of tactile buttons and switches to control major functions. We’re made to understand that Chery has engineered the switchgear to provide a “positive sensation” during use according to one of their executives, but we’ll have to refrain from comment until we review the Tiggo 8 Pro properly.

A quick aside on the HVAC system, you’ll find a dual-zone climate control system here, as well as heated and cooled front seats. This should ensure that even with the sun beating down through the panoramic sunroof, everyone should remain comfortable.

The seating layout is in a 2-3-2 setup, with Chery themselves describing the Tiggo 8 Pro as a 5+2. Indeed the third row is a little cramped compared to the PROTON X90 and Mazda CX-8, but if they’re for occasional use only (as tends to be the case with SUVs in this class), all should remain well. 

Other standard features of the Tiggo 8 Pro include keyless entry and go (including a nifty walk-away lock), multi-colour ambient lighting, electric tailgate, wireless smartphone charging, an electronic parking brake, and a standard 360º camera. 

Safety is managed by a generous list of active and passive safety systems. On the former, the Tiggo 8 Pro offers adaptive cruise control, autonomous emergency braking, lane departure alert & assist, blind-spot monitoring with door-open warning, and rear cross-traffic alert. And on the passive side, the Tiggo 8 Pro offers more airbags than any other competitor in the segment. 

Chery is assuaging customer concerns about reliability and serviceability in two ways: First, it has announced 31 operating showrooms nationwide that can handle sales & aftersales from point of launch, with more expected to open in the near future. Second, all new Chery models will come as standard with a 7-year/150,000km warranty and 5-years free service (with free labour for every alternate service). The first 3,000 Chery customers will also benefit from an industry-leading 10-year/1,000,000km powertrain warranty – for the 3,001st customer onwards, this coverage will set them back an additional RM2,000. 

It’s very clear that Chery, like many Chinese brands, have big ambitions. Malaysia will be a key market for them, having invested in assembly facilities in Kulim, Kedah and rolling out not just the Tiggo 8 Pro but the smaller Omoda 5 in CKD-form from the get-go. Brand bosses have committed to Malaysia as their right-hand drive assembly and R&D hub too, eager to add value to the mature Malaysian automotive economy and to create high-value jobs in the sector. 

GALLERY – 2023 CHERY TIGGO 8 PRO LUXURY

Chery Omoda 5 Launched – 1.5T, 156hp/230Nm, RM109k

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Chinese carmaker Chery, the country’s most successful exporting automotive brand, has made a big comeback in Malaysia with two of their most successful models. Those with a slightly better memory may recall Chery being offered in Malaysia previously, with lacklustre models like the Eastar and Maxime MPVs, the QQ supermini, and the Tiggo SUV. 

Chery assures that things are different now – the brand has set up a local subsidiary to handle sales & distribution, unlike previously when it appointed a dealer instead. While the ‘Tiggo’ nameplate has returned for the Tiggo 8 Pro, the brand has also launched its B-segment SUV competitor, in the form of the Omoda 5 priced from RM108,800 for the C variant, and RM118,800 for the H.

Measuring 4,400mm long and 1,830mm wide and riding on a 2,630mm wheelbase, the Omoda 5 is slightly longer and wider than the Honda HR-V and larger in every dimension than the PROTON X50. Its more emotive design also marks a stark departure from the more conventional Honda & PROTON too. There’s no mistaking this for anything else.  

Then there’s the powertrain – while the Omoda 5 also takes the turbocharged route here, with its 1.5-litre 4-cylinder turbo putting out 156hp and 230Nm. Power goes exclusively to the front wheels via a 9-speed CVT automatic gearbox too. This makes it a little less powerful than the turbocharged Honda HR-V and flagship PROTON X50, but does better than the lower-powered versions of PROTON’s crossover.  

The distinctive looks of the Omoda 5 begin with its face, where a large chrome-pinned grille is flanked above by a set of LED daytime running lights that double-up as scrolling indicators. Beneath those sit a pair of full-LED headlights with automatic high-beam functionality, giving the Omoda 5 a look that very few others dare to offer. 

Rolling stock is handled by 18-inch multi-tone alloys, while the rear of the Omoda 5 takes more Lexus-like cues with a pair of slim full-LED taillights that stretch across the tailgate. The ‘Chery’ script sits up high, while down below you’ll find a pair of (fake) exhaust exits on a heavily-sculpted lower bumper. While certainly a busy design, the Omoda 5’s focus on engaging looks geared towards younger buyers certainly fits the brief, though more conservative buyers will likely prefer what both Honda and PROTON offer instead.

The interior of the Omoda 5 is alot less divisive – derivative, more like. The dashboard takes a very horizontal design to emphasise width, replete with a full-width AC vent design sitting beneath twin 10.25-inch screens that handle infotainment and driver displays. HVAC controls are mounted on a touch panel beneath the centre vents, beneath which sit a pair of wireless phone chargers wrapped in grippy suede-like material. This pairs well with the standard wireless Apple Carplay & Android Auto, and provides a good viewing angle too. 

Ergonomics is a key factor for the marque, as evident by the relatively generous use of tactile buttons and switches to control major functions. We’re made to understand that Chery has engineered the switchgear to provide a “positive sensation” during use according to one of their executives, but we’ll have to refrain from comment until we review the Omoda 5 properly.

A quick aside on the HVAC system, you’ll find a dual-zone climate control system here as standard, though the higher H variant adds ventilated powered front seats, a powered tailgate, and a sunroof. There’s also an 8-speaker Sony audio system for the Omoda 5 H (six in the C), and a 360º camera that replaces the standard reverse camera in the entry-level variant.

Exterior differences between the C and H are limited to just some splashes of red throughout the place, including on inserts in the alloy wheels. The other key differentiator are the indicators – scrolling units are limited to the H, while the C models get ‘conventional’ units instead.  

Safety is managed by a generous list of active and passive safety systems. On the former, the Tiggo 8 Pro offers adaptive cruise control, autonomous emergency braking, lane departure alert & assist, blind-spot monitoring with door-open warning, and rear cross-traffic alert. It also offers hill descent control, tyre-pressure monitoring, and hill-start assist – we’d like to see if anyone would ever off-road an Omoda 5… 

Chery is assuaging customer concerns about reliability and serviceability in two ways: First, it has announced 31 operating showrooms nationwide that can handle sales & aftersales from point of launch, with more expected to open in the near future. Second, all new Chery models will come as standard with a 7-year/150,000km warranty and 5-years free service (with free labour for every alternate service). The first 3,000 Chery customers will also benefit from an industry-leading 10-year/1,000,000km powertrain warranty – for the 3,001st customer onwards, this coverage will set them back an additional RM2,000. 

It’s very clear that Chery, like many Chinese brands, have big ambitions. Malaysia will be a key market for them, having invested in assembly facilities in Kulim, Kedah and rolling out not just the Omoda 5 but the larger Tiggo 8 Pro in CKD-form from the get-go. Brand bosses have committed to Malaysia as their right-hand drive assembly and R&D hub too, eager to add value to the mature Malaysian automotive economy and to create high-value jobs in the sector. 

GALLERY – 2023 CHERY OMODA 5 C 1.5T CVT