PERODUA Axia Style Rocks Sri Lanka At Colombo Motor Show
On the opening day of the Seylan Colombo Motor Show, Malaysian automotive heavyweight Perodua has debuted the favourite of the refreshed Axia range, the Axia Style, to the delight of fans in Perodua’s largest overseas market. The Motor Show, being held at the Bandaranaike Memorial International Conference Hall between today and the 10th of November, came forward as the best possible location for Perodua’s stylish new A-segment hatch to make its entrance into the Sri Lankan market.
Sri Lankan Perodua distributor Unimo Enterprises has opened the books for the Perodua Axia Style today too, with deliveries expected to begin within Q1 2020. The crossover-like Axia Style will be priced at Rs3.895-million (or RM89,000 at the time of writing) in Sri Lanka when it arrives.
“As Sri Lanka is the Perodua brand’s biggest overseas market and one that has always been accepting of the Axia, with some 3,000 units sold since 2015, it is fitting as the new Perodua Axia Style’s first export destination. Sporting rugged-looking bumpers with skid-plate elements, all-round body cladding, a rear spoiler and striking 15-inch five-spoke alloys, the Axia Style reflects owners’ lifestyles while retaining the hallmark Axia qualities of practicality, fuel efficiency, spaciousness, and ease of driving.” – Dato’ Zainal Abidin Ahmad, President & CEO, Perodua
Since its launch in September, over 2,000 Perodua Axia Styles have found new homes with bold, daring owners. Overall, over 10,400 of the new 2019 Perodua Axias have been delivered, from the over-20,000 bookings received for the refreshed model.
“SUVs & crossovers are enjoying a big rise globally, and we forsee the same trend in Sri Lanka. The new Perodua Axia Style offers the active & trendy looks of a crossover in a compact, fuel-efficient, dependable, and value-for-money package that we believe will strike a chord with Sri Lankans.” – Mr. Mahesh Gunathilake, CEO & Executive Director, Unimo Enterprises
Since establishing the first Perodua dealership in Sri Lanka back in 1997, Unimo Enterprises has sold nearly 16,000 Perodua vehicles. The lineup there consists of just the Axia and Bezza, with the Bezza taking the crown as Sri Lanka’s best-selling new sub-1.0-litre saloon.
For 2019, Perodua aims to export 3,270 cars, marking a 50% increase over last years’ figure of 2,184 units exported. Since Perodua began its export activities, over 80,000 Perodua vehicles have left our shores and found homes abroad.