Perodua On-Track To Hit 240,000 Sales Target This Year

Local automotive heavyweight Perodua, which has managed to sell 96,281 vehicles through the first five months of 2021, is staying strong with its 240,000 targeted sales for the full year despite the challenging market conditions and the shortage of semiconductors. 

“While Perodua’s year-to-date May sales of 96,281 units marks an 82% increase than the 52,920 units sold in the same period last year, this achievement is distorted as the first Movement Control Order was in place from March to May last year.”

– Dato’ Zainal Abidin Ahmad, President & CEO, Perodua

Dato’ Zainal went on to say that a fairer comparison would be against its year-to-date May sales from 2019, where the company managed to sell some 105,745 cars. This represents an 8.9% decrease in its sales performance. 

The impact rom the semiconductor shortage can be seen in the reduction in sales from April to May, from 20,339 units to 17,973 units, a decrease of 12%.

“Despite these challenges and barring further uncertainties moving forwards, we believe we will be able to meet our 240,000-unit sales target for 2021, as demand remains strong for all our models. We thank the Government for extending the sales exemption to end-2021, which will bolster our strong demand, encourage economic activity and help sustain the Malaysian automotive ecosystem.”

– Dato’ Zainal Abidin Ahmad, President & CEO, Perodua

On the matter of service centre operations throughout the MCO period, Dato’ Zainal has advised that its customers contact their nearest service outlet for the latest information. And as for new-car handovers, the Perodua boss thanks their valued customers for their “understanding & patience in waiting for their Perodua vehicles,” as showrooms & sales activities remain halted throughout the MCO period. 

It is clear that the semiconductor shortage remains a serious issue among local manufacturers, and being Malaysia’s largest automotive manufacturer, Perodua would naturally be the first to be hit, and be hit most seriously. It is understood that the Rawang company is working as best it can to meet manufacturing demands as customers continue to stream in from every corner of the country, and this statement of confidence signals that they remain committed to fulfilling its sales obligations in the most timely manner possible.