Perodua Records 240k Sales In 2019 – Targets Same Number In 2020

At their year-in-review event held in the capital, Malaysian automotive heavyweight Perodua has announced its ‘report card’ for the last year, with the company growing in all major aspects over the year before.

The company exceeded its targets for 2019, with a total of 240,341 cars sold last year. This was fuelled by the introduction of the Aruz and the facelifted Axia, but its existing models (Alza, Bezza, and Myvi) continued to sell well. In ascending order, its sales were made up of the Alza, Aruz, Bezza, Axia, and Myvi.

The 2019 numbers made a 5.8% jump over the year before, and it’s the highest annual sales figures the company has ever recorded, despite the slower total industry volume and generally bearish industry outlook.

“Against a 2019 TIV estimated at 604,775 units, Perodua took nearly 40% of the Malaysian market, overtaking the 38% that Perodua recorded in 2018,” said Perodua CEO, Dato’ Zainal Abidin Ahmad.

Every model from the Perodua lineup took the crown in their respective segments, including the Perodua Aruz, which ended 2019 as the most popular SUV in the Malaysian market with over 30,000 cars sold.

Perodua remains confident in the capability of its models, especially against the sharpening competition from PROTON. While the Bezza remained 2019’s best-selling A-segment saloon, the Saga snatched three ‘minor titles’ by topping monthly sales charts in October, November, and December last year. However, Perodua’s projections for the Bezza has not slipped despite this, with the carmaker managing 2,000 deliveries of the new car since launch, with another 5,600 expected to be delivered before the end of the month.

“We forsee a challenging first-half of 2020, as we focus on fulfilling existing bookings. We will evaluate the market situation in the second-half of 2020, while building up our inventory so that we are ready to take advantage of the market if it improves (in 2021).”

Dato’ Zainal Abidin Ahmad, President & CEO, Perodua

On the vendor side of things, Perodua managed to hit its 2019 target for parts purchases, totalling RM5.4-billion. In 2020, the company projects that despite its flat sales targets, the 4% increase in overall production (from 245,000 cars to 255,000 cars) will require a total parts & components purchase spend of RM6-billion, which will most certainly play a role in growing the local industry.

Aftersales was also a highlight of the 2019 ‘report card,’ with the company successfully servicing some 2.35-million vehicles last year. According to Dato’ Zainal, this means some “70% of the cars [Perodua] sold in the last 8-years have come back for servicing with [Perodua],” which is an enviable metric for any carmaker in our market.

Perodua says that this year they will also invest in excess of RM1-billion in ‘customer-focused initiatives’ such as upgraded 3S centres and showrooms, with the Rawang company set to provide funding for its dealers to meet ever-changing demands and standards from its customers. This is in keeping with Perodua’s push to become a more globally-competitive marque in the coming years.