Shell Launches App – Fuel Payment, BonusLink Integrated

Shell today introduces its app to add greater convenience for its consumers across the country. While fuel apps aren’t new, the Dutch O&G company is keen to clarify that its’ is the first fuel app in Malaysia to offer 3-D Secure verification (or a one-time PIN function), adding a layer of security to its functionalitites. 

“The Shell App not only allows our customers to pay for fuel securely from inside their cars, but also ensures that all journeys are easier and more rewarding. Our aim is to enhance your experience, and make things even more convenient for you.” – Seow Lee Ming, General Manager (Mobility), Shell Malaysia

On the 3-D Secure Verification function, this is likely due to the Shell app currently lacking e-wallet integration. As such, every payment transaction requires a one-time PIN (or OTP) from the customers’ bank to authorise transfers. Shell has however displayed commitment towards integrating an e-wallet function soon, to further the move towards greater customer ease.

Fuel isn’t the sole function of the app, though. The Shell app is integrated with Bonuslink allowing customers to gather points with every purchase without the need of a physical card. These points can be used to redeem fuel, coffee, or other products from the Shell Select online store. Integrating Bonuslink via the app allows customers to earn points not just from Shell purchases, but from 3,000 other merchants across the country.

The app also integrates the ability to locate the nearest Shell station, including a filter to find the features you’re looking for. Be it a surau, ATM, cafe, or carwash, the Shell app will locate the best, closest station to you.

On rollout, the Shell app will be usable at 650 Shell service stations across the country, with full nationwide usability expected by the end of the year. You can download the app via the Apple App Store or Google Play Store now.