In an event held in the city centre today, BMW Group Malaysia announced their ‘2019 Report Card’ to detail how the Group performed in what’s unilaterally regarded as a ‘challenging year’ in a ‘challenging market.’ Despite the headwinds, BMW Group Malaysia posted some pretty healthy numbers, driven by the 32 model variants introduced in 2019 across the BMW, MINI, and BMW Motorrad arms of the business.

BMW Group Malaysia was keen to underline that it retains its position as the leading electrified-mobility provider in Malaysia, with 3,148 units of electrified BMWs and MINIs delivered in 2019, contributing to the overall total in excess of 17,000 electrified models since BMW Group Malaysia began its electrified offensive in 2015. This was backed up by an introduction of 18 new BMW i charging facilities across the country, bringing the total number of chargers installed by the brand in the last three years to over 30.

“Against the backdrop of a challenging year for the automotive sector, we are proud to have achieved such success within the electrified segment in Malaysia and across the globe – which reaffirms our optimism for the year ahead. We are committed to continue leading the charge for electromobility in Malaysia, especially in light of the upcoming National Automotive Policy announcement that will see electrified vehicles play a prominent role in propelling our automotive sector to greater heights.”

Mr. Harald Hoelzl, Managing Director, BMW Group Malaysia

The success of the Group was driven primarily by the BMW brand itself, with 9,300 new owners recorded in 2019. The new 3-Series racked up 2,514 registrations, of which over 1,000 were made up of the BMW 330e M-Sport. The 5-Series came in as the second biggest contributor, with over 2,000 new owners found in the same period.

The BMW X family of vehicles also made good headway in 2019, with 3,985 units recorded between all its members. The X3 brought back 1,354 sales, with the smaller X1 totalling 1,331 sales. The BMW X5 xDrive40e also played a critical role, with 975 units (or 24% of the overall BMW X sales) recorded in 2019.

MINI on the other hand saw a shift of 1,142 vehicles, with the Mini Countryman contributing over half of all deliveries. BMW Motorrad followed right behind the British marque with 1,125 units shifted too, with the Adventure segment finding over 600 new homes.

Compared to their performance in 2018, BMW Group saw a drop of 2,771 overall sales, or nearly 20% year-on-year. This is in keeping with the shrinkage of premium segment sales over an otherwise stagnant total industry volume. Only Volvo has come out of this rough patch unscathed, charting a growth of over 30% through 2019 while its major competitors had to tighten their belts.

Regardless, it is promising to see that the BMW Group remains committed to the Malaysian market with plans already being laid to make full use of the soon-to-be-announced National Automotive Policy that will hopefully see their Kulim, Kedah plant continue to play a major role in the brand’s presence in the ASEAN market.

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